#107b: Claiming Your Market Part 3

Learn more about our dental marketing services by visiting our main website. 
New Patients, Inc.
4966 S. Rainbow Blvd.Suite 110 • Las Vegas, NV 89118
Telephone: 866-336-8237 Email: info@newpatientsinc.com
www.NewpatientsInc.com

Dental Marketing #102: Dental Insurance

Learn more about our dental marketing services by visiting our main website. 
New Patients, Inc.
4966 S. Rainbow Blvd.Suite 110 • Las Vegas, NV 89118
Telephone: 866-336-8237 Email: info@newpatientsinc.com
www.NewpatientsInc.com

Dental Marketing Mastery #40

Commitments to Make to Yourself



Learn more about our dental marketing services by visiting our main website.
New Patients, Inc.
4966 S. Rainbow Blvd.Suite 110 • Las Vegas, NV 89118
Telephone: 866-336-8237 Email: info@newpatientsinc.com
www.NewpatientsInc.com 

DMM 20: Call Tracking ROI, Wrestling an Oiled Pig with Chopsticks

Learn more by visiting our main website!
New Patients, Inc.
4966 S. Rainbow Blvd.Suite 110 • Las Vegas, NV 89118
Telephone: 866-336-8237 Email: info@newpatientsinc.com
www.NewpatientsInc.com  

Dental Marketing Company

“If you’re looking for the next big thing & you’re looking where everyone else is, you’re looking in the wrong place.” Mark Cuban - Quote from sideqik.com collection

Dental Marketing Company - Marketing Quote

 What happens online is you are constantly dealing with invisible audiences.  -Danah Boyd 
Quote from sideqik.com collection.

Dental Marketing Quotes - Content marketing is not...

Content marketing is not simply a campaign or a tactic, it’s a commitment.

– Valerie Uhlir | Ethereal Innovations

Quote from sideqik.com collection.

Dental Marketing #32 - I never spent any money on promoting...

Dental Marketing Video #32 - I’ve never spent any money on promoting my practice, but I need more new patients.



New Patients, Inc.
The marketing firm exclusively for dentists

New Patients, Inc. is a full service marketing company that works exclusively with dentists to market their dental practices. Our dental marketing services include: print media marketing, direct mail marketing, dental website design, SEO (Search Engine Optimization), internet marketing, mobile dental website design & online marketing, Social Media Marketing (Facebook, Blog, YouTube & Twitter), radio advertising, TV marketing, dental web video marketing, dental marketing plans for dentists and radio advertising.

New Patients, Inc.
4966 S. Rainbow Blvd.Suite 110 • Las Vegas, NV 89118
Telephone: 866-336-8237 Email: info@newpatientsinc.com
www.NewpatientsInc.com

It is definitely THAT time of year again! - October 2014 Newsletter

It is definitely THAT time of year again!

  

Every year, during October, November, and December, our advisors spend a great deal of time helping our clients build their marketing plans for the upcoming new year. If you are a current client, it doesn't matter if you are in the middle of a campaign (a good example is a mail campaign) that might not end until the middle of next year. All of you should still review 2014, run the budget numbers for 2015, subtract the costs of what is working, and plan to continue to build upon the effective promotions you already have in place.

If you are not a client yet, give us a call or log onto our website and complete the online client survey. Our advisory group will build and deliver a marketing plan via email, then follow up to discuss the plan in detail. 

Here are our advisors and how to reach them. 

Senior Advisor Group at NPI:

Jay Ostendarp - jay@newpatientsinc.com  

Jane Kriensky - jck@newpatientsinc.com   

Lee Buzard - lee@newpatientsinc.com  

Rebecca Palmer- rebecca@newpatientsinc.com   

All of the senior advisors can be reached by calling 866.336.8237.

What's the big deal about changing years? 

It's not that it is a big deal. But, it certainly could be a big deal depending upon your specific situation. 

The old 179 deduction has all but evaporated (see reference below). We are not CPA's. But we are getting many dentists (mostly clients) calling us and letting us know their CPA said they should plan out next year's marketing expenses and pay some of those in this tax year. Well, any time you promote anything, there are always costs prior to deployment. So, if your CPA says it is in your interest to pay for design/production this year, and pay for deployment next year - we can help. 

In an effort to avoid a potential back log, if all of you call us during the last two weeks in December (procrastinator alert!), we won't be able to help everyone maximize their CPA's recommendations. So, please plan to reach out some time between now and the beginning of December. That way we can give everyone the time and attention they deserve. 

This has been another record breaking year at NPI. Our firm doesn't grow simply by selling more new clients. Our firm grows by retaining existing clients. This year, over 70% of our clients have been with us for 5 years or more. This is another record. Yes, we are proud of our team, but our pride is also shared with dentistry as a whole.  

Promoting dentistry properly requires understanding, consistency, time, and let's face it - a little bit of faith! We tip our hats to the segment of dentistry which has taken the time and energy to learn, the faith to maintain consistency, the devotion to understand/monitor/measure results properly, and the tenacity to continue to build onto your successful promotion foundation, year after year. 

Everyone at NPI is proud of all of you!

Do you have a topic you would like covered in an upcoming newsletter? Ask here. 

Just email either Howie Horrocks (whh@newpatientsinc.com) or Mark Dilatush (markd@newpatientsinc.com) with your topic. We will get them into the newsletter.

If any of you need us, just call 866.336.8237. We will be here for you.

Got questions? Want to learn more?   

You can reach Mark & Howie at:

Howie: whh@newpatientsinc.com

Mark: markd@newpatientsinc.com

Check out our latest dental marketing book 

   

Traditional methods of marketing...

Great Marketing Quotes - HubSpot.net

New Patients, Inc.
Dental Marketing Services
5935 Edmond Street Suite 105 Las Vegas, NV 89118
Telephone: 866-336-8237    Email:  info@newpatientsinc.com

Dental Marketing Quote

Great Marketing Quotes - HubSpot.net

New Patients, Inc.
Dental Marketing Services
5935 Edmond Street Suite 105 Las Vegas, NV 89118
Telephone: 866-336-8237    Email:  info@newpatientsinc.com

Connections for long-term loyalty

Great Marketing Quotes - HubSpot.net

New Patients, Inc.
Dental Marketing Services
5935 Edmond Street Suite 105 Las Vegas, NV 89118 
Telephone: 866-336-8237    Email:  info@newpatientsinc.com

Dental Marketing - New Patients Inc.

Great Marketing Quotes - HubSpot.net

New Patients, Inc.
Dental Marketing Services
5935 Edmond Street Suite 105 Las Vegas, NV 89118
Telephone: 866-336-8237    Email:  info@newpatientsinc.com

Dental Marketing - 9 How Should I Allocate My Marketing Budget?

New Patients, Inc.  
5935 Edmond Street Suite 105 
Las Vegas, NV 89118
Telephone: 866-336-8237    
Email:  info@newpatientsinc.com

Dental Marketing - 2: What Does New Patients Inc Do? - Dental Marketing ...

New Patients, Inc.  
5935 Edmond Street Suite 105 
Las Vegas, NV 89118
Telephone: 866-336-8237    
Email:  info@newpatientsinc.com
Website:  NewPatientsInc.com 

 

Click here to read the entire article

New Patients, Inc.

The marketing firm

exclusively for dentists

866-336-8237

www.newpatientsinc.com

Corporate offices:

Oquendo Business Park

5935 Edmond Street

Suite 105

Las Vegas, NV 89118

Office: 702-221-2184

Fax: 702-252-3958

Pacific Time Zone

Internet Marketing Services for Dental Offices

SEO Search Engine Optimization & Google Marketing Services for Dentists

SEO stands for search engine optimization. The result of good SEO is getting dental websites (.com or mobile) to show up before AND more often than your competition, within the first page of a Google search (or other search engine), for the MOST key words and phrases that consumers use to find a dentist in your area.

As we discussed under the website tab, search engine optimization of your dental practice website is one of the 5 key elements toward an effective overall internet strategy.

If you equate your dental practice website development to building a windowed store front on the internet, you can equate good SEO as bringing your storefront in view of more people traveling down the street. The more people that view your store – the more chance you have of gaining new patients.

There is a lot of confusion in the dental market regarding websites, mobile websites, SEO, social media, and even using online video for marketing dental practices. Some of the confusion is simply because, for the most part, you have different companies handling different aspects while attempting to build a cohesive and effective overall internet strategy.

At New Patients, Inc. – we do it all. With NPI, you can implement everything in one month, or, take the next three years to implement everything. There will be no confusion and you will never have to start over. You simply take the next logical step toward dominating your local internet market.

Click here to read more about our SEO services.

New Patients, Inc.
Dental Marketing Services
5935 Edmond Street Suite 105 Las Vegas, NV 89118
Telephone: 866-336-8237    Email:  info@newpatientsinc.com

Social Media Marketing Trends for 2012

21 Social Media Trends to watch out for in 2012.

1. Social media marketing disappears

Social media is going to be integral part of everything we do when promoting our business. This will make social media an integral part of marketing and it will not be a separate activity. Much like SEO or email marketing, social media will be just one tool in the box.

2. Integrating social media to corporate websites

Brands start large scale integration of social media content into their digital properties. Big brands will use social media connect and user generated content to get closer to customers. This will help them get most out of true fans and brand advocates by linking their web properties to conversations.

3. More support through social media

The integration of social media will lead to people reporting their problems in their channel of choice. Social media integration lets some of those problems be handled by the peers. However, companies should find ways to avoid their social media channels becoming a glorified helpdesk.

4. Social CRM will make inroads in larger organizations

Social data will be added to the CRM systems to find trends in sentiment and indivitual preferences of customers. The goal is to engage the customer in a conversation and give value that binds them tighter to the brand. As brands lose control of online interaction social CRM will help them react and predict how conversations are taking place. Findings from IBM showed that in the next three to five years, 81% plan to focus on customer analytics and customer relationship management (CRM) solutions.

5. Social media will influence more sales

Social media integration will allow customers to get real user opinions before making purchase decisions. Social commerce is not web shop on Facebook. It’s a digital property where people can make their decision based on marketing materials from the brand and augmented with feedback from existing customers in a form of ratings, reviews and comments.

6. Social commerce on mobile devices

We will lead into a new era in eCommerce where you can directly purchase from your Facebook account. With proliferation of mobile platforms social commerce will become popular on mobile devices. Facebook’s Open Graph will also let you directly purchase with Facebook credits based on recommendations by your friends.

7. Social media budgets will grow

Most companies will increase their social media budgets. This includes in-house spending on and outsourced services. Part of the investments go to boost their own social presence through blogs and product reviews. Rest goes to external sites like Facebook.

8. Social media advertising will grow

Social media channels are looking to turn a profit so they are looking for ways to get at your advertising budget. Facebook, LinkedIn, Twitter and others are looking into way to display more marketing messages to their users. This will increase budgets dedicated to social media advertising.

Social media advertising will grow to $5 Billion in 2012, 25% of that vill be locally targeted social advertising.

9. Social media ROI is a must

More result oriented. Still less than half of the marketers measure results from social media. Social media ROI is a hot topic but less than half of the marketers report seeing it. We see that the budgets will grow and social gets more important in the brand’s marketing mix. This means that C-level will demand results. Dollars in sales. It can be as easy as direct sales from Facebook or a bit more vague as in conversion rate of people from social channels is higher than average.

In the course of our conversations with CMOs worldwide, an overwhelming consensus emerged. The vast majority of CMOs believe there are three key areas for improvement. They must understand and deliver value to empowered customers; create lasting relationships with those customers; and measure marketing’s contribution to the business in relevant, quantifiable terms.

10. Rise of the branded content

Next to advertising there will be a push be in the user’s stream. This means brands need to create content that is good enough to be curated and shared. Content has longer shelf life, can be reused in different channels, has higher perceived value for customers. This means that content creation budgets may in many cases exceed the social advertising budgets. It wouldn’t be surprising if some brands will kill advertising in favor of content creation.

11. Content Curation and Discovery

Information explosion has created an attention deficit and people want to have a quick overview of what’s important and easily find what they need. Aggregation and content curation are going to be very important and brands start filtering information to give value to their customers.Brands will integrate curation into their IT or use third party services. News aggregation apps like Flipboard and magazine apps will find a market in corporate circles.

12. Tabletizing and mobilizing websites

Not exactly a social media thing but businesses start to make their sites mobile. Like 10 years ago companies made websites because everybody else did, now they will make their sites mobile because everybody else does. People will use more social networks’ messaging instead of regular email and IM.

13. Social gaming will grow and spill over to real world

Social Media Games have more players than prime time TV shows have viewers. In-game ads and branded game items will become important promotional tools. As social media will become more mobile so will social gaming. This means that games that are hosted on social networks, such as Zynga and EA on Facebook, will be playable on mobile devices. These kinds of games will be played on-the-go – when you’re traveling by bus, sitting in a boring lecture, waiting for your lunch. Social gaming will be integrated with real life to physically perform tasks offline that have effect in the virtual world. Engage real friends, go to locations, flash mobs, etc. The potential growth of mobile social gaming will be huge.

14. Location! Location! Location!

Location based services will be everywhere. Local information, reviews, coupons, loyalty programs and more. All tied in with your social graph. We are moving towards an era of real-time need for information. More and more people will be checking for recommendations about nearby restaurants, bars, hotels, etc. Location based services will be part of many marketing campaigns. Near-field communication chips in mobile devices get more common and will pave the way to the new era of “tap & pay” commerce. Loyalty programs will start moving towards NFC and location based solutions. NFC will be a convenient way for you to connect, share and react.

15. Most social media usage will be on mobile devices

Social media is happening in real time and people share content when it’s happening! As smartphone penetrations reaches majority and tablets become increasingly popular, sharing content will move towards mobile devices. Smartphones gives us extra depth into personalization – we can share what we want, when we want. The limits are fading! You will always be connected with social media, no matter where you are!

16. Group buying sites will add location based services

Let’s face it, it is a brain dead model. Grow a huge list by offering really cheap deals and then sell that list to businesses to get really cheap deals. Group buying will not go away but businesses will understand better what it is and use it accordingly. To spell it out: businesses buy an opportunity to let potential customers sample their offering at a hugely discounted rate in hopes of repeat business. New layer of value can be added by integrating with location based services that will alert users to deals when they are in the neighborhood.

17. Interacting with live TV in social media

Live TV shows will react to user interactions such as votes, suggestions, etc. We have the ability to change what’s happening by providing real-time feedback on social networks. TV is going to be everywhere through mobile apps.

18. News will be social

News websites will gradually be replaced by applications integrated with social media technology such as Facebook’s Open Graph. While this won’t happen instantly, we’re going down that road as we speak. People will be reading news from their dedicated applications such as iPad’s Flipboard or Washington Post Social Reader. We will take in a lot of recommendations and read the same things that our friends are reading.

19. Mobile apps will become more social

All of the successful new mobile apps will be deeply integrated with social networks allowing you to share and engage more than ever before. We will be taking in a lot of suggestions and recommendations from our friends, colleagues and other trustworthy peers.

20. Your social media footprint will grow

Frictionless sharing capabilities and social gestures will make our lives increasingly visible on social networking sites. Music, TV shows, check-ins, purchases and more will be automatically posted to social media sites. Always connected, always sharing! If you don’t share, your friends will. Some may rise privacy concerns but most people will ignore the implications and their lives are going to be more open than ever before.

21. Facebook will break the 1 Billion people mark

Where does that more than 1 billion Facebook users come from? The countries with more than 20 million people and Facebook penetration below 20% will add most of this growth in 2012. Add the potential growth of other countries and you get to a cool billion or 1.1 billion even. And that does not include China.

Above article from:  Dreamgrow.com

New Patients, Inc.

Dental Marketing Services

QR Codes - 2012 Marketing Trends

QR Codes

Quick Response or QR codes in 2012 will be near ubiquitous both online and offline in the U.S. to easily send people with mobile devices to online destinations.

QR codes are increasingly being used on billboards and various signage as nearly 50 percent of U.S. mobile users have a smartphone. Mobile devices themselves are ubiquitous with their users and are used often in tandem with using other media, such as magazines and television.

I envision these pixelized matrix barcodes present in the corner of all televised programs, especially news. Viewers will then be able to receive and share the latest updates on that televised news or programming with their mobile devices online. Television use will also be the medium which will explain how to use QR codes as its being used, so it takes hold in the mainstream understanding.

Ultimately, QR codes will then replace or be in tandem to URLs on all offline advertising and even online. This will cause search engines to rely less on text links and factor in interest from QR code use. Google and Bing can directly acquire this information from mobile users on their operating systems, Android and Windows Phone 7, respectively.

Above article from: www.SearchEngineWatch.com

Contact New Patients, Inc. if you would like to learn more about using QR Codes for marketing your dental practice.

New Patients, Inc.
The ad agency exclusively for dentists
Dental Marketing