Direct Mail

Director Mailers for Dentists

New Patients, Inc. promotes dental practices in all viable mediums that have proven successful over time. We have years of experience, testing, and statistical data for every medium. We use this evolution of truth to guide our client strategies, designs, and deployment.

Why do I keep hearing good things about NPI’s direct mail?
There are about one thousand ways to implement direct mail improperly, and precious few ways to implement direct mail so that you consistently generate positive return for your clients. If we were to give you a list of the ways to do it wrong, the list would likely take up all of the room on the server that is hosting this website. Remember, we’ve been assembling a library of things that work and things that don’t work since 1989.

The way NPI does direct mail is successful in 96% of the US and Canadian markets. This is by far the highest predictability index of all external promotion mediums. You have likely heard a lot of great things about the way NPI does direct mail, simply because many of our clients have an active mail campaign. Look at the predictability! Wouldn’t you choose an external promotion medium that has a 96% chance of working? Sure you would. So do most dentists. That’s probably why you hear so much about our mail campaigns.

So what’s the big deal about NPI’s mail campaigns?
OK, you asked! Since 1989, the tested variables within our mail campaigns are: size, fold, colors, fonts, borders, word densities, subheads, subordinate subhead text, paper stock, cover designs, offers, demographic targeting variables, target volume, impressions per target, deployment timing, and the all-important – deployment volumes.

In a nutshell, those are the tested variables that over time have evolved everything into a medium with a 96% success rate. We wish we could tell you it was our award-winning designers (which we have), or our finite targeting methods (which we do), but really, the results we generate from our mail campaigns is simply a culmination of doggedly determined and consistent testing over more than two decades.

What do I do now?
If you are interested in a direct mail campaign or an overall marketing plan for your practice, click here. Complete the client survey of questions. We will get back to you promptly with our thoughts/recommendations.

How can I learn more?
Feel free to give us a call at 866.336.8237
Have NPI build a free marketing plan for your practice – click here to take client survey
Order our latest book – Unlimited New Patients – Volume 3
Attend a Marketing Summit