Sunday, October 30, 2011

Alternate Media Marketing for Dentists

New Patients, Inc. promotes dental practices in all viable media that have proven successful over time. We have years of experience, testing, and statistical data for every medium. We use this evolution of truth to guide our client strategies, designs, and deployment.

What are alternative media?
Alternate media could be almost any potential promotion medium that we haven’t already listed on our website. Just because it doesn’t have its own link on our website, don’t think for a moment that alternate media do not work!

Examples of alternate media:
Building banners, car wraps, mall pylons, transit station signage, community/cultural newsletters – the list is nearly endless.

What should I do if I have a potential alternate media in which to promote my practice?
The short answer is, call us first! Tell us about your situation and this potential new advertising media. Give us all the specifics you can. We never say we’ve done everything (everything is undefinable), but you would be surprised at the breadth and scope of our experience promoting dental practices through alternate media. Call us.

How can I learn more?
Feel free to give us a call at 866.336.8237
Have NPI build a free marketing plan for your practice – click here to take client survey
Order our latest book – Unlimited New Patients – Volume 3

New Patients, Inc.
The ad agency exclusively for dentists.

Friday, October 28, 2011

Marketing Plan For Dentists

What is a marketing plan?
A marketing plan consists of market data, a marketing budget, budget allocation, priority promotion mediums, deployment strategies for each medium, line item costs, and a time line of when to implement each component within the plan.

How do I get a marketing plan built for my practice?
That’s easy. Just click this link. You will be taken to a client survey. The answers to the questions in the survey tell us how marketable your practice is, where your annual marketing budget should be, if you have any current brand equity from prior promotions, and what promotion assets you may already have in place. There is no cost or obligation to you to have this work done. We are not the company that will spam you or send you bundles of unsolicited faxes for the rest of your life. That’s not the way NPI does business.

Do I have to do research on my market area?
No, we will do that for you once you have completed your client survey. We will run a demographic analysis, targeting analysis, and competitive analysis of your area. If you already have a website for your practice, we may also run an optimization analysis on your website to see if there are any opportunities for improvement.

How long does it take to receive my marketing plan?
Usually 4 to 5 business days. We deliver the plan initially to the email address you provide on the client survey. Then, we print and mail the plan to you through the US postal service.

What do I do after I receive my marketing plan?
If we haven’t already scheduled a good day and time to discuss the plan over the telephone, we will. Just let us know a suitable time in your schedule. During that phone call, we will explain every detail within the plan and answer any of your questions.

How can I learn more?
Feel free to give us a call at 866.336.8237
Have NPI build a free marketing plan for your practice – click here to take client survey
Order our latest book – Unlimited New Patients – Volume 3

New Patients, Inc.
Dental Marketing Services for Dentists

Thursday, October 27, 2011

Dental Website Design

New Patients, Inc. has a world-class internet division. Here, we share our thoughts as you consider which company you will choose to build and manage your future internet marketing strategy. Feel free to check out the SEO, Social Media, Mobile Website & Web Video links as well. They are all related to internet marketing.

Having a great website is only the beginning of your journey toward effectively promoting your practice on the internet. Like many journeys in life, the first steps are usually very important. The quality of your website is no exception.

What makes a website good?
Simply put, a good website drives high-quality new patients to the telephone. Those patients call you to book their first appointment. That is the only true measurement of a good website. Dentists do not ask us to develop the prettiest, the most unique, or the largest/most robust websites. Dentists ask us to develop websites that get their phone to ring! That is where we are focused. Our websites are graphically very pleasing, but they are pleasing with a purpose.

Why are NPI-created websites more effective?
Because NPI knows what the consumer wants to see and hear. Of potentially greater value – what the consumer does NOT want to see or hear. Everything we do here is statistically tested. As an example, on every NPI-designed website, you will see the marketable attributes of our client’s practices front and center on every page on every client site. Why do we do it that way? Because the tracking statistics clearly tell us that this navigation method is what the dental consumers want when they visit the website of a dentist. There are literally dozens of examples like this. NPI websites might look different from the basic, canned, normal dental website. There are many reasons why, mostly driven by statistical testing.

Is just having a website ever enough to generate consistent new patient flow?
In some of the more rural markets in the US & Canada, you may be able to gain position with a website itself, without optimizing the site or adding specific strength elements like social media or video. To be honest though, those market areas are rare. Most dentists are in more competitive internet markets. Therefore, most dentists will want to build a more effective/competitive internet presence. In these cases, who you choose to build, position, and manage your internet presence will be vitally important. The closer you are to a competitive dental market, the more your competition is devoting to the search engine optimization of their own practice website. The NPI internet department gets a big kick out of beating other search engine optimization firms as we drive our client sites higher and higher in ranking. The NPI internet department gets a really BIG kick out of dominating 5 of the first 10 search positions for a client. When we help a client take up half of the real estate on a search engine result page, it warms our hearts!

What else needs to be considered regarding a strong internet presence?
You may want to plan on optimization (SEO). You may want to deploy a search engine marketing campaign (SEM or pay per click). You may want to improve conversion of visitor traffic into more new patient phone calls, and produce a series of First Impression Videos. Your market may be the perfect market for a mobile website. You may design external promotion that can drive mobile website traffic through the use of QR (quick response) codes.

No matter what your internet marketing future, NPI can build and manage everything for you - all within reasonable marketing budget guidelines.

What if I already have an ineffective .com website?
Most dental websites are ineffective, so don’t feel bad. But we do understand that you paid good money for your existing website, and you would rather give yourself a root canal than consider that money wasted. Give us a call. We do have a trade-in program for old websites that might take the sting out of your initial website investment.

Why should I consider a mobile website (a .mobi site)?
Well, you really shouldn’t consider one unless you already have a great .com website, consistent traffic, and consistent new patient phone calls coming from your .com site. Those would be your first priority. 

But if you already have those in place (or are on your way there), a very likely next expansion of your overall internet strategy might be a mobile website (.mobi). Why? Sixty-eight percent of the world population now has a mobile account! Surfing the internet via smart phone is growing at a 700% per year clip! Dental consumers are looking for dentists on their smart phones, and if they find your .com site – they’ll hate the experience! If they find your .mobi site – they will LOVE the experience. In addition, the search engines recognize mobile surfers and automatically position .mobi sites higher in a search done by a smart phone. There are plenty of reasons to own a .mobi site for your dental practice.  

How can I learn more?
Feel free to give us a call at 866.336.8237
Have NPI build a free marketing plan for your practice – click here to take client survey
Order our latest book – Unlimited New Patients – Volume 3

New Patients, Inc.
The ad agency exclusively for dentists