Friday, May 25, 2012

Web Video Marketing for Dentists

Using online video to market your dental practice is extremely powerful if done correctly. Just like building a website from scratch, producing truly effective dental marketing video content for a dental website, requires a very specific set of expertise and experience. Almost anyone can produce a video and put it on a website. But, without proper scripting, length, direction, editing, compression, rendering, and installation – you end up with the exact opposite result than the result you intended. The result you are looking for is to convert more website visitors to phone calls. A properly done set of website video will accomplish that objective. An improperly done set of website video will actually reduce the number of phone calls.

Be assured, that New Patients, Inc. knows what dental consumers are looking for when meeting their new dentist for the first time. We know what the consumers want to hear and how it should be conveyed. We know how long (or how short) a consumer will view an online video on a dental website.

Producing highly effective dental advertising video for a dental website is one of those things in life that you simply should not try to duplicate on your own. Do it once. Do it correctly. And watch the number of new patients from your website double, on a consistent month to month basis.

Click here to read more about our web video marketing services.

Tuesday, May 22, 2012

Social Media Marketing Services for Dentists

Social media marketing for dentistry is a hot topic these days. Many dental practices have set up social media accounts for their dental office. Properly exploiting the power of social media for a dentist isn’t just about having a blog or a FaceBook page. Those are important initial first steps. The big initial payoff with social media for dentists is how their social media platform impacts the organic positioning of their website, or links to their website.

The second big payoff with social media for the dental office is when you connect your existing patients to your social media platforms. There are also pay per click advertising opportunities for dental practices within social media platforms.

Regardless of your entry point into social media marketing for your dental practice, be assured that New Patients, Inc. knows how to set it all up, how to make it easy for you and your team to interact on your Social Media Sites.

Click here to read more about our Social Media Marketing services.

Sunday, May 20, 2012

SEO Search Engine Optimization & Google Marketing Services for Dentists

SEO stands for search engine optimization. The result of good SEO is getting dental websites (.com or mobile) to show up before AND more often than your competition, within the first page of a Google search (or other search engine), for the MOST key words and phrases that consumers use to find a dentist in your area.

As we discussed under the website tab, search engine optimization of your dental practice website is one of the 5 key elements toward an effective overall internet strategy.

If you equate your dental practice website development to building a windowed store front on the internet, you can equate good SEO as bringing your storefront in view of more people traveling down the street. The more people that view your store – the more chance you have of gaining new patients.

There is a lot of confusion in the dental market regarding websites, mobile websites, SEO, social media, and even using online video for marketing dental practices. Some of the confusion is simply because, for the most part, you have different companies handling different aspects while attempting to build a cohesive and effective overall internet strategy.

At New Patients, Inc. – we do it all. With NPI, you can implement everything in one month, or, take the next three years to implement everything. There will be no confusion and you will never have to start over. You simply take the next logical step toward dominating your local internet market.

Click here to read more about our SEO services.

Thursday, May 17, 2012

Website Design Services for Dentists

Advertising your dental practice on the internet is like owning a windowed storefront on Main Street. But the street is lined with nothing but dental practices! When a local consumer searches for and finds a list of dental websites, that’s what it is like to them (the dental consumer). They get to browse and window shop before making their decision.

So how do you get them to walk into your store insreadof choosing one of the others?

Building a truly effective and competitive dental website requires expertise and years of experience in five distinct areas. To build a truly competitive dental website, think of it like combining a dental marketing company, a dental website design company, a social media marketing company, a dental search engine optimization company, and a promotional video company – all together.

In dentistry, you will certainly find single companies that do one, maybe two of the five. But nobody in dentistry puts an internet strategy forward like New Patients, Inc.

NPI (New Patients, Inc.) is all of those companies rolled into one. Our internet division is world class. We are:
→ A dental marketing agency - that knows what makes dental consumers take action
→ A dental website design company – with award winning graphic designers
→ A dental SEO (search engine optimization) company – that will compete with anyone
→ A social media marketing company – that knows how to exploit social media
→ A promotional web video producer – which converts more website visitors to phone calls

If one of your dental marketing ideas is to build a solid internet strategy for your dental office, NPI can put it all into action, either at a step by step pace or all at once.

New Patients, Inc. 
Dental Marketing Services 
5935 Edmond Street Suite 105
Las Vegas, NV 89118
Telephone: 866-336-8237

Tuesday, May 15, 2012

Marketing Plans for Dentists

Every dentist everywhere should understand the basic fundamentals of building a sound marketing plan for their dental practice. The key components of an effective marketing plan for a dental office are a combination of proper marketing budget calculation, careful allocation of portions of the total marketing budget into specific promotional mediums (prioritized in a least risk first format), and the timing and volume at which you plan to use those mediums for the purpose of promoting your dental office.

New Patients, Inc., specializes in marketing for dentists, and has since 1989. Our marketing agency builds marketing plans for dentists in the US, Canada, Australia, England, and Ireland. Having our marketing company build a marketing plan for you is simple. Just click this link [link to online survey] and answer the online survey of questions about your dental practice. In 4 to 5 work days, you will receive an extremely detailed dental marketing plan, via email.

New Patients, Inc. 
Dental Marketing Services 
5935 Edmond Street Suite 105
Las Vegas, NV 89118
 Telephone: 866-336-8237

Tuesday, May 8, 2012

Mobile Website Design Services for Dentists

The web isn’t just about your desktop or your laptop computer. Consumers can’t really look up things for personal reasons at work – big brother (their employer) is watching! Therefore, a dentist can expand their reach when promoting dentistry and the services they offer, if they take advantage of what almost every other dentist is ignoring – the rapidly growing mobile search market!

As part of our clients’ overall dental office marketing strategy, we implement mobile web designs every day. Our mobile web designers follow the same exact tested principles as the rest of our website development department. If you read what was beneath the website tab, you know there are 5 key elements of expertise necessary to be truly effective when building a main practice website. Well, the same is true when building an effective mobile website. Our mobile website designers are responsible for getting the clients of our marketing company an average of 20% more internet traffic from within the same market.

If you are not currently advertising your dental services to the mobile surfer, this is almost certainly an opportunity in your marketplace which you should not ignore.

Click here to read more about our dental mobile website design services.