Thursday, June 28, 2012

Radio Advertising for Dental Offices

Marketing dental services via the radio typically requires a significant investment. Initial selection of the station(s), programming, and setting up the most advantageous ad rotation is absolute key. Having prerequisite mediums in place (like a strong website, active mail campaign, and effective print exposure) is also to your advantage. Once everything is set up properly, very careful scripting is required. It almost never makes sense to have one radio advertisement. Most dentists will want a series of ads to rotate through the airtime. If you are considering radio to market your dental services, go into this media with the right ads, the right rotation, the right station, at the right programming times. Doing these things right will definitely tip the scales of success in your favor.

Click here to read more about radio advertising for dentists.

Thursday, June 21, 2012

Print Media Marketing for Dental Offices

New Patients, Inc. works in all forms of print media and has for over two decades. The print media can be split into several groups. There are newspapers, magazines, community newsletters, and other local print media outlets that you would pay to advertise in. But did you know that you could also publish your own magazine, all about you, at a reasonable cost? Yup, we’ve done that as well. We know how to determine which print media gives you the best chance at success. We know whether to place an ad or deploy an insert where applicable. We know how to track response rates. We know when to stay and when to go.

In short, if print media exposure is part of your marketing plan (and it should be for most of you), New Patients, Inc. knows how to squeeze the absolute most out of your print media dollar.

Click here to read more about our print media marketing services.

Tuesday, June 19, 2012

Direct Mailer Marketing for Dentists

What can we say about the way NPI does direct mail that hasn’t already been said by thousands of dentist in the US, Canada, Australia, and the UK? The way we do direct mail marketing for dentists is successful in 96% of the markets we serve. In even the most competitive environments, given time and consistency, we can get you a very solid return on your investment through the mail.

And, you don’t have to be the dentist in your area that offers the best “deal” either!

That’s right! We promote the benefits of today’s dentistry, your conveniences, your technologies, and your public relation assets. We almost never use price as a primary motivator in any of the dental advertising for our clients.

There is a difference between a dental advertising company and a dental marketing company. NPI is a dental marketing company. We understand the business of dentistry. We understand the two tiers of dental consumers in the market. And, we know how to attract the right patients to client dental practices.

Click here to read more about our direct mail marketing services.