Wednesday, February 16, 2011

Dental Marketing Summit for Dentists

Click the link below to read a testimonial from one of the participants who attended our  Dental Marketing Summit in Orlando FL in February 2011.

Marketing Summit by New Patients Inc.

Tuesday, February 15, 2011

Dentists Need Not Practice in a Vacuum - Orlando Marketing Summit

Just spent two days with Mark & Howie at their marketing summit. It was like getting an MBA in dental marketing. These guys are definitely the masters of external marketing and promotion. They discussed budgeting, what works, what doesn't and why, which media to go into and which to avoid, and how to get the most bang for your marketing buck. No hidden agenda or sales pitch--- in fact they barely even mentioned that they have an advertising company. I left with a detailed marketing plan and learned a ton. Also got to spend some time with fellow ACErs Mike Barr & Tom Hale.

Highly recommend you go to one of their summits before you spend another dime on marketing your practice.

Jay A. Nelson, DMD, FAGD

Mark's Musings:
What an incredible event with a fantastic group of dentists and staff. We had dentists from Arizona, dentists from Wisconsin, we even had two dentists from Ireland!

Some situations were:
A practice getting 175 new patients a month that wanted more
A practice that wanted to focus on niche treatment that he liked to do
A practice recovering from being branded as a cosmetic practice
A practice in a terribly competitive market just trying to figure out if ANYTHING would work
A practice promoting to the bottom of the market, that should be promoting to the top
A practice owner that is just one year into a practice purchase
A practice owner that is doing just fine, but wants to take it to the next level
Two dentists from the same office that have the market, the energy, and the attributes to dominate in a big way

These situations as well as others make for a wonderfully productive learning experience for attendees to a Marketing Summit. Everyone shared. Everyone learned how to structure their marketing in ALL of those situations - not just their specific situation.

The takeaway for today's blog is that every dentist, every market, and every situation is different. But, in the end, the differences and learning how to attack each one - makes everyone a MUCH more successful promoter of the benefits of today's dentistry.

Howie and I are looking forward to our Boston Dental Marketing Summit (May 20 & 21).