Wednesday, March 28, 2012

Web Video Marketing for Dentists

Web Video Marketing for Dentists

Using online video to market your dental practice is extremely powerful if done correctly. Just like building a website from scratch, producing truly effective dental marketing video content for a dental website, requires a very specific set of expertise and experience. Almost anyone can produce a video and put it on a website. But, without proper scripting, length, direction, editing, compression, rendering, and installation – you end up with the exact opposite result than the result you intended. The result you are looking for is to convert more website visitors to phone calls. A properly done set of website video will accomplish that objective. An improperly done set of website video will actually reduce the number of phone calls.

Be assured, that New Patients, Inc. knows what dental consumers are looking for when meeting their new dentist for the first time. We know what the consumers want to hear and how it should be conveyed. We know how long (or how short) a consumer will view an online video on a dental website.

Producing highly effective dental advertising video for a dental website is one of those things in life that you simply should not try to duplicate on your own. Do it once. Do it correctly. And watch the number of new patients from your website double, on a consistent month to month basis.

Click here to read more about our web video marketing services.

New Patients, Inc.
Dental Marketing Services
5935 Edmond Street Suite 105 Las Vegas, NV 89118
Telephone: 866-336-8237 Email: info@newpatientsinc.com

Sunday, March 25, 2012

Internet Marketing Services for Dental Offices

SEO Search Engine Optimization & Google Marketing Services for Dentists

SEO stands for search engine optimization. The result of good SEO is getting dental websites (.com or mobile) to show up before AND more often than your competition, within the first page of a Google search (or other search engine), for the MOST key words and phrases that consumers use to find a dentist in your area.

As we discussed under the website tab, search engine optimization of your dental practice website is one of the 5 key elements toward an effective overall internet strategy.

If you equate your dental practice website development to building a windowed store front on the internet, you can equate good SEO as bringing your storefront in view of more people traveling down the street. The more people that view your store – the more chance you have of gaining new patients.

There is a lot of confusion in the dental market regarding websites, mobile websites, SEO, social media, and even using online video for marketing dental practices. Some of the confusion is simply because, for the most part, you have different companies handling different aspects while attempting to build a cohesive and effective overall internet strategy.

At New Patients, Inc. – we do it all. With NPI, you can implement everything in one month, or, take the next three years to implement everything. There will be no confusion and you will never have to start over. You simply take the next logical step toward dominating your local internet market.

Click here to read more about our SEO services.

New Patients, Inc.
Dental Marketing Services

5935 Edmond Street Suite 105 Las Vegas, NV 89118
Telephone: 866-336-8237    Email:  info@newpatientsinc.com

Wednesday, March 21, 2012

Internal Marketing for Dental Offices

Dental Marketing

Marketing services you provide within the four walls of your dental practice isn’t just about the internet, mail, the print media, or one of the mass media choices. One of the least expensive, easiest, and most predictable ways to use a portion of your marketing budget is to simply make sure the majority of your dental patients understand the benefits of all of the services offered in your practice. Many times, your existing patients only really understand the services they received. They don’t really know about or understand the benefits of the other services you offer. Properly marketing dental practices isn’t just about getting the word out to the masses. Your own patients are a fantastic source of high quality new patients! Some worthwhile internal projects to consider might be referral brochures, welcome packet brochures, general practice brochures, customized reception room video loops, specialty brochures (about one or a group of particular service offerings), and single dental topic mailers that go out to all of your patients according to dental topic rotation. Do not ignore internal promotion. It is a key component in successful dental practice marketing.

Click here to read more about internal marketing visit our main website.

New Patients, Inc.
Dental Marketing Services

5935 Edmond Street Suite 105 Las Vegas, NV 89118
Telephone: 866-336-8237    Email:  info@newpatientsinc.com