Halfway point of 2014 - Where are
we?
A year
ago, in this newsletter, we reported a flattening (some folks would call it
bottoming) in the slow total revenue slide which impacted dentistry from the
beginning of 2008 until last year. We counseled everyone to begin thinking
about allocating a small percentage of your marketing budget (10% to 20%)
toward advertising the more elective dental services you offer. For your
particular market, we recommended looking at the local housing market (when it
bottoms and begins building gains again) as an indicator for when you should
potentially reallocate your marketing budget. You can find those numbers for
your community online, or, through any real estate agent in your immediate
area.
As a whole (clients), we are seeing more
elective treatment being accepted than the previous 6 years. This is good! This
doesn't mean you reallocate your whole budget to one or two of your preferred
service offerings! Don't go overboard with your allocation. But if you haven't
yet, now would be a good time to begin thinking about it.
On the flip side, we are seeing more and more
people (patients) with money as a primary (and seemingly deeper) concern. This
makes total sense. Combine inherent health/dental care procrastination with the
worst recession in 80 years, and you get lots of people concerned about cost
(they always were) and emergent needs (now it hurts). We can confidently say,
all of you will see an uptick with this type of new patient interaction over
the next several years.
Looking forward, we are very optimistic. We
are not saying there is a 6 year rebound ahead, but all indications point to
the industry flattening at the bottom and beginning to make gains. This is
good! If your marketing was working while things were on the way down, they'll
work better on the way up!
Websites - Traditional &
Responsive - Uncluttering the confusion
For those of you unfamiliar with the two
website development styles, we offer the following very basic definitions.
Traditional - Separate website for viewers
using full size computers along with a traditional mobile website for viewers
using tablets, phones, and other devices with smaller viewing screens.
Responsive - One website that morphs its
design depending upon what device is used by the viewer.
There are many advantages and disadvantages
of BOTH website design styles. If you participate in some of the dental
internet forums, you will probably hear overwhelming commentary when it comes
to which style is best. Technology people are funny like that. Whatever they
use seems to be the best at the moment, until something else comes down the
road.
New Patients, Inc. develops both website styles. If you are confused by the nerd rhetoric, your NPI advisor has a
very easy to understand pro/con list for both website styles. Just ask them for
the website pro/con list, and set up a time to chat with them about it. Here is
how to reach your advisor.
New Patients, Inc. moves to
larger headquarters
Our company continues to grow. So much so, we
ran out of room for new employees in our old building! So, off we went to find
a new home which will absorb current growth as well as our anticipated future
growth. Our new address is:
New Patients, Inc.
4966 S. Rainbow Blvd
Suite 110
Las Vegas, NV 89118
If you are ever in Las Vegas on business or
pleasure, please feel free to set up a time to stop by. Howie can be reached at
whh@newpatientsinc.com. The NPI team enjoys having clients and prospective
clients stop by. So much of our business is via voice, Skype, or email - it is
really refreshing to sit down with people face to face.
The whole team at NPI would like to wish you
and yours a wonderful July 4th holiday weekend!
Do you have a topic you would
like covered in an upcoming newsletter? Ask here.
Just email either Howie Horrocks
(whh@newpatientsinc.com) or Mark Dilatush (markd@newpatientsinc.com) with your
topic. We will get them into the newsletter.
If any of you need us, just call
866.336.8237. We will be here for you.
Got questions? Want to learn more?
You can reach Mark & Howie at:
