Dental Marketing #89: Interview with Jason Sirucheck, Dental Elevated

Learn more about our dental marketing services by visiting our main website. 
New Patients, Inc.
4966 S. Rainbow Blvd.Suite 110 • Las Vegas, NV 89118
Telephone: 866-336-8237 Email: info@newpatientsinc.com
www.NewpatientsInc.com

DMM #58 - Low or No-Cost Marketing

Learn more about our dental marketing services by visiting our main website. 
New Patients, Inc.
4966 S. Rainbow Blvd.Suite 110 • Las Vegas, NV 89118
Telephone: 866-336-8237 Email: info@newpatientsinc.com
www.NewpatientsInc.com

DMM #55 - What Makes a Good Video?

Learn more about our dental marketing services by visiting our main website. 
New Patients, Inc.
4966 S. Rainbow Blvd.Suite 110 • Las Vegas, NV 89118
Telephone: 866-336-8237 Email: info@newpatientsinc.com
www.NewpatientsInc.com 

Dental Marketing Mastery #39

DMM #39 -  Branding vs. Branded


Learn more about our dental marketing services by visiting our main website.
New Patients, Inc.
4966 S. Rainbow Blvd.Suite 110 • Las Vegas, NV 89118
Telephone: 866-336-8237 Email: info@newpatientsinc.com
www.NewpatientsInc.com 

Dental Marketing Mastery #29 NPI Crusader

Learn more about our dental marketing services by visiting our main website.
New Patients, Inc.
4966 S. Rainbow Blvd.Suite 110 • Las Vegas, NV 89118
Telephone: 866-336-8237 Email: info@newpatientsinc.com
www.NewpatientsInc.com 

Dental Marketing #24: Adding a New Service? How to EFFECTIVELY Get the Word Out

Learn more about our dental marketing services by visiting our main website.
New Patients, Inc.
4966 S. Rainbow Blvd.Suite 110 • Las Vegas, NV 89118
Telephone: 866-336-8237 Email: info@newpatientsinc.com
www.NewpatientsInc.com 

Dental Marketing #22: Phone Coverage

Learn more about our dental marketing services by visiting our main website.
New Patients, Inc.
4966 S. Rainbow Blvd.Suite 110 • Las Vegas, NV 89118
Telephone: 866-336-8237 Email: info@newpatientsinc.com
www.NewpatientsInc.com  

Dental Marketing Mastery #18: Design. What will make you, and what will break you!

Learn more by visiting our main website!
New Patients, Inc.
4966 S. Rainbow Blvd.Suite 110 • Las Vegas, NV 89118
Telephone: 866-336-8237 Email: info@newpatientsinc.com
www.NewpatientsInc.com  

#26 - Dental Marketing: Difference Between Traditional & Responsive Website

A thrilled customer is the most....

Great Marketing Quotes - HubSpot.net

New Patients, Inc.
Dental Marketing Services
5935 Edmond Street Suite 105 Las Vegas, NV 89118
Telephone: 866-336-8237    Email:  info@newpatientsinc.com

Marketing without data....

Great Marketing Quotes - HubSpot.net

New Patients, Inc.
Dental Marketing Services
5935 Edmond Street Suite 105 Las Vegas, NV 89118
Telephone: 866-336-8237    Email:  info@newpatientsinc.com

Build Relationships NOT Links

Great Marketing Quotes - HubSpot.net

New Patients, Inc.
Dental Marketing Services
5935 Edmond Street Suite 105 Las Vegas, NV 89118
Telephone: 866-336-8237    Email:  info@newpatientsinc.com

Marketing Quotes for Business

Great Marketing Quotes - HubSpot.net

New Patients, Inc.
Dental Marketing Services
5935 Edmond Street Suite 105 Las Vegas, NV 89118
Telephone: 866-336-8237    Email:  info@newpatientsinc.com

Great Marketing Quotes!

The above marketing quote images are not Hubspot.net

Dental Marketing - 12 Do I Have to Be an NPI Client to Get Results?

New Patients, Inc.  
5935 Edmond Street Suite 105 
Las Vegas, NV 89118
Telephone: 866-336-8237    
Email:  info@newpatientsinc.com

Dental Marekting - 3: What Does the Dental Consumer Think of Dentistry? ...

New Patients, Inc.  
5935 Edmond Street Suite 105 
Las Vegas, NV 89118
Telephone: 866-336-8237    
Email:  info@newpatientsinc.com
Website:  NewPatientsInc.com

Dental Marketing - What to do between November 15, 2012 and December 31, 2012

What to do between November 15, 2012 and December 31, 2012

In the previous edition of this newsletter, we explained how to get set up for 2013.

In this installment of the newsletter, we will explain how to promote your dental practice between November 15th and December 31st this year.

Shut down your external promotion

Statistically, for the majority of dentists in the US, there is a very distinct increase in risk promoting dentistry to the dental consumer between November 15th and December 31st every year. Since one of our jobs is to help dentists minimize risk to their marketing dollar - you've been warned. The only reasonable and statistically justified exception to this rule is if your dental practice is in a "snow bird" area with a population that is predominantly above the age of child bearing years. Some of you may be in areas of Florida (to use a recognizable example), where you may or may not want to promote to the consumer between those two dates. For the rest of you, shut it down!

Ramp UP your internal promotion

As drastically as you shut down your external promotion, in an equally drastic fashion, you should ramp up your internal promotion. Let's explore some marketing projects that should be scheduled during the last quarter of 2012.

Use it or Lose it

For those patients with dental insurance, it is certainly a time to let your patients know that their anniversary date is looming and they will lose this year's benefits if they don't come in. Many dental practices send some variation of this concept to their patients once at the end of the year. Why are you only sending it once? If we were to guide you, we would send this piece (either through the mail or electronically) a minimum of three times. The right times would be the third week of October, the second week of November, and the end of the first week of December. We don't know why dental practices only send these once, but most make that mistake. Don't think for a second that ALL of your patients read or listen to anything that you send them once. Don't assume that everyone is just choosing not to respond. It is FAR more likely that they were simply too busy to pay attention the ONE time you sent them the message. Send it multiple times.

Charity/PR

The holiday season is the season of giving. OK. So give!

Run an overdue re-care list (or labels, or emails if you have them) of every patient in your database that was due for their re-care up to Jan 1 2012. In other words, the literally hundreds or thousands of established patients that you would really, really, like to re-activate! Tell them if they come in for their cleaning and exam between November 15th and December 31st, that you will donate $20 on their behalf to a locally recognizable local charity. For instance, Alex's Lemonaide Stand is really popular here in the northeast. You may have a different local charity that everyone recognizes within your market area. We are SURE the females in your dental practice know of a locally recognizable charity that will resonate positively with the majority of your patient base. Reactivating established patients for $20 a pop is an absolute win-win-win. Charity wins, patient wins, you win. If we are managing your website and your social media, get our internet department the information for your charitable event. We will blast it all over your various social media outlets.

Pedo - or Pedo/Ortho

Mom is home. Kids are home. We almost don't want to mention this because quite frankly, it can work gangbusters in some markets, and in other markets all you hear are crickets. But it is worth mentioning. Any time the kids are not in school (like winter recess, spring recess, summer), it's a good time to reach out to your patient base and offer them premium appointment times (convenient ones) to get little Jane and Johnny to the dentist for their checkups. We know some of you are wincing right now. Who in the heck wants to work on a bunch of kids the week between Christmas and New Year's Day? Well, we understand. But (you knew it was coming), mom is going to have to bring Jane or Johnny. Mom may need work. Dad may have never seen you before. Mom may have a mother or father nearby, or a friend that is looking for a great dental practice. Treating children is an important consumer demand. Children are the gatekeepers to the rest of the family and everyone the rest of the family knows. Ignoring it is certainly your choice. But those who embrace this consumer demand will be that much better off down the road.

As always, if we (NPI) don't handle your promotion for you, you can learn the most effective ways in our latest book. We also have 7 hours of online CE for you to learn from. Of course, if you'd like us to build you a marketing plan for your practice, at no cost or obligation to you, we can do that as well. Just click this link and share information about your dental practice. You will get your marketing plan emailed to you in 4 to 5 work days.

Got questions? Want to learn more? 

You can reach Mark & Howie at:

Howie: whh@newpatientsinc.com

Mark: markd@newpatientsinc.com

Website: www.newpatientsinc.com

Dental Marketing - New Patients, Inc.

New Patients, Inc. is a full service dental marketing company, exclusively for dentists. In short, dentists hire us to manage their marketing budgets. This makes perfect sense. Our clients focus on the patients in the chair. We focus on getting the right patients in the chair.

We have been promoting dentistry to the dental consumer since 1989. We provide dental marketing services to individual dentists all throughout the US & Canada.  

Our recommended dental practice marketing strategies are driven by real statistical result data from our own dental consumer testing (since 1989), along with independent consumer testing that we have paid for. We don’t put our client marketing budget at undue risk. As a company we risk our own money in the form of a consumer testing budget. We test compile, analyze, and then adjust our forward strategies based on statistical fact. Our dental marketing solutions are not grounded in theory or vague, general marketing beliefs. This provides our clients with real, quantifiable, dental practice growth.

You might be wondering what tools we use to generate new patients for our clients. The quick answer to that question is, all of them. We have deployed advertising for the purposes of attracting new dental patients in every conceivable promotion medium. We can attract dental patients internally through your own patient base. We can attract the right kind of new patients externally as well. We work in direct response mediums (mail), every form of print media imaginable, and all forms of mass media (radio, television, billboards, yellow pages, etc). Successful dental office marketing isn’t about doing one thing really well – it’s about doing everything really, really, really well.

Some dentists call us to find out if we do internet dental marketing. Of course we do. We have a world class internet division within our company. We handle everything from the initial website, to initial positioning, Search Engine 0ptimization, managing social media marketing, as well as producing our website video to improve website visitor conversion into new patient phone calls. Dental marketing online is an important piece of an overall marketing plan, but it is just a “piece” of the entire puzzle. Many of our clients like the fact that New Patients, Inc. can handle all of their needs, including their dental marketing online.

Some dentists believe we are dental marketing consultants. We do provide dental practice management services and advice, but not the services with which you are likely familiar. The perception of our company as a dental practice management company probably stems from our published dental marketing books (Unlimited New Patient Series), our dental continuing education events & courses (Marketing Summits), and the way we generally conduct business. New Patients, Inc. DOES work with many dental practice management consultants. Many refer their clients to us. But dental practice management consulting is not our business. Think of New Patients, Inc. as the company that dental practice management firms choose when their clients are in need of an effective new patient acquisition strategy and implementation. That’s where we come in. Dental practice management consultants typically do not do practice marketing and we do not provide traditional dental practice management services.

So, now you know more about New Patients, Inc! We are the company that you can start with, on something as simple as developing a dental logo. We can also be your dental office marketing partner for the rest of your career – no matter what the ultimate growth objective is for your practice.

We hope you find our website informative and useful. If there is anything we can do for you, please feel free to contact us.