Kent Smith, DDS
Irving, TX
“We messed up by thinking we had this new patient thing fixed because New Patients, Inc. fixed it for us in a big way several years ago. But we stopped doing mailers after years of rising success. Don’t ask me why. We got busy. We took our eye off the ball, yada yada, whatever. But once we learned our lesson, we had NPI work their magic again, so the calls are coming in like clockwork.
We had a new patient yesterday who’s a financial planner. She told me she read every single word in the mailer, and her word to describe her impression of the practice was “genuine.” She
said anyone can say anything on a piece of paper, so ‘you have to do it right to make me believe that the product is indeed what is represented on paper.’ She also said our office didn’t disappoint. Everyone was so calming and friendly, etc. . . She has quickly become one of our favorite patients, and not just because she started Six Month Smiles, scheduled crowns and is sending in her new husband.
Oh, one more item on this patient. She said she loved the fact we had families on the mailer and treated children. Is that because she has children? Nope. It just gave her a comfort level she was
looking for. How many of us dentists who love to do cosmetics would design a mailer with families? Nuf said.”
New Patients, Inc.
The marketing firm
exclusively for dentists
866-336-8237
This comment has been removed by the author.
ReplyDeleteNice post about Dental Marketing
Delete