Better website ranking through social links:
An Excerpt from our Unlimited New Patients - Volume 3Participating in social media can help you rise higher in the search results.Every time you or someone else in a social network posts about your practice in a blog or on Twitter or writes about it on someone’s Facebook wall, it has a positive effect on your search engine ranking. This is because a few of the top search engines have recently agreed to index social media data, which means that this data is now included in relevant search results. When someone searches for a dentist in (let’s say) Google, Google will not only retrieve and display a link to the dentist’s own website, but any social media activity that includes the search terms the surfer used in their original request.
What this means is that your name and practice information could show up in four or five search results instead of just one. This is a SIGNIFICANT marketing advantage for dental practices in competitive internet markets (particularly larger cities). Take our Manhattan example from earlier in this chapter. How cool would it be to have five out of the first 10 search results for “Manhattan dentist”? You would practically own the entire first page of results!
Click here to read our entire article in our dental marketing newsletter Issue: #17
New Patients, Inc.
Social Media Marketing for Dentists
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