Sunday, September 25, 2011

Dental Marketing Experts

Social media: how to get results without tweeting like a twit

An Excerpt from our Unlimited New Patients - Volume 3


The big 'buzz' these days in dental marketing is social media. Social media websites include MySpace, FaceBook, Twitter, YouTube, LinkedIn and so on, plus about a thousand other more obscure sites with
weird names like Fark, Reddit, Ning and Plurk. 

There are now groups of dentists organizing continuing education events so everyone can get together to discuss how can dentists use social media to promote their practices and find more patients.  The three of us find it amazing that you could get a crowd of dentists in the same place in the same time to discuss social media - but heck, why not?

We're delighted that dentists are taking the initiative and staying on top of new developments in the online world, but we'd like to put things in perspective.

Between all the blogging and 'friending' and 'liking' and 'tweeting,' and who knows what-all, it's easy to spend hours each day on social networks.  But is it the best use of your resources?  In our experience, you aren't going to get a ton of new patients from your social interaction on social media sites. Yes, you can create an account for your practice and gain fans of your practice. You can ask your existing patients to "friend" you or become a fan of your practice. You can also copy your blog to the various social media sites to keep everyone informed and current. That's all good stuff, but hardly a viable opportunity to generate new business when you look at how much time it will take you to set everything up and add new content on a continual basis.  You still want to save a bit of time for dentistry, don't you?

With that caveat, there ARE two excellent ways to use social media to improve traffic to your website, and neither of them will suck up hours of your time.

Click here to read our entire article in our  dental marketing newsletter Issue: #17

New Patients, Inc.
Social Media Marketing for Dentists 

Dental Marketing Services

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