Marketing Summit For Dentists

Howie Horrocks and Mark Dilatush have produced a 7 hour (seven, one hour segments) continuing education series called the Dental Marketing Summit Series. The online series is available now on DentalTown, in their online CE section. You can go directly to the courses by clicking this link. The series is produced in full video as opposed to the PowerPoint/audio option. If you are not currently a member of DentalTown, you will need to register first. Registration to DentalTown is free. 

Learn more: http://www.newpatientsinc.com/marketing_summit/index.html

Why Choose NPI for your Dental Office Marketing

Unprecedented Consumer Research & Testing Figuring out what works and what doesn’t work is an extremely expensive and exhausting process. If every dentist in the country were to duplicate the testing and tracking we have done – you’d all be broke! NPI has been testing (using our own money – not client money) every conceivable variable in every promotion medium in the US and Canadian dental markets, since 1989. We also commission (pay for) completely independent, professional, large-scale consumer research on a regular basis. 

Learn more about New Patients, Inc. http://www.newpatientsinc.com/why_npi.html

Radio Advertising for Dental Offices

Marketing dental services via the radio typically requires a significant investment. Initial selection of the station(s), programming, and setting up the most advantageous ad rotation is absolute key. Having prerequisite mediums in place (like a strong website, active mail campaign, and effective print exposure) is also to your advantage. Once everything is set up properly, very careful scripting is required. It almost never makes sense to have one radio advertisement. Most dentists will want a series of ads to rotate through the airtime. If you are considering radio to market your dental services, go into this media with the right ads, the right rotation, the right station, at the right programming times. Doing these things right will definitely tip the scales of success in your favor.

Click here to read more about radio advertising for dentists.

Print Media Marketing for Dental Offices

New Patients, Inc. works in all forms of print media and has for over two decades. The print media can be split into several groups. There are newspapers, magazines, community newsletters, and other local print media outlets that you would pay to advertise in. But did you know that you could also publish your own magazine, all about you, at a reasonable cost? Yup, we’ve done that as well. We know how to determine which print media gives you the best chance at success. We know whether to place an ad or deploy an insert where applicable. We know how to track response rates. We know when to stay and when to go.

In short, if print media exposure is part of your marketing plan (and it should be for most of you), New Patients, Inc. knows how to squeeze the absolute most out of your print media dollar.

Click here to read more about our print media marketing services.

Direct Mailer Marketing for Dentists

What can we say about the way NPI does direct mail that hasn’t already been said by thousands of dentist in the US, Canada, Australia, and the UK? The way we do direct mail marketing for dentists is successful in 96% of the markets we serve. In even the most competitive environments, given time and consistency, we can get you a very solid return on your investment through the mail.

And, you don’t have to be the dentist in your area that offers the best “deal” either!

That’s right! We promote the benefits of today’s dentistry, your conveniences, your technologies, and your public relation assets. We almost never use price as a primary motivator in any of the dental advertising for our clients.

There is a difference between a dental advertising company and a dental marketing company. NPI is a dental marketing company. We understand the business of dentistry. We understand the two tiers of dental consumers in the market. And, we know how to attract the right patients to client dental practices.

Click here to read more about our direct mail marketing services.

Web Video Marketing for Dentists

Using online video to market your dental practice is extremely powerful if done correctly. Just like building a website from scratch, producing truly effective dental marketing video content for a dental website, requires a very specific set of expertise and experience. Almost anyone can produce a video and put it on a website. But, without proper scripting, length, direction, editing, compression, rendering, and installation – you end up with the exact opposite result than the result you intended. The result you are looking for is to convert more website visitors to phone calls. A properly done set of website video will accomplish that objective. An improperly done set of website video will actually reduce the number of phone calls.

Be assured, that New Patients, Inc. knows what dental consumers are looking for when meeting their new dentist for the first time. We know what the consumers want to hear and how it should be conveyed. We know how long (or how short) a consumer will view an online video on a dental website.

Producing highly effective dental advertising video for a dental website is one of those things in life that you simply should not try to duplicate on your own. Do it once. Do it correctly. And watch the number of new patients from your website double, on a consistent month to month basis.

Click here to read more about our web video marketing services.

Social Media Marketing Services for Dentists

Social media marketing for dentistry is a hot topic these days. Many dental practices have set up social media accounts for their dental office. Properly exploiting the power of social media for a dentist isn’t just about having a blog or a FaceBook page. Those are important initial first steps. The big initial payoff with social media for dentists is how their social media platform impacts the organic positioning of their website, or links to their website.

The second big payoff with social media for the dental office is when you connect your existing patients to your social media platforms. There are also pay per click advertising opportunities for dental practices within social media platforms.

Regardless of your entry point into social media marketing for your dental practice, be assured that New Patients, Inc. knows how to set it all up, how to make it easy for you and your team to interact on your Social Media Sites.

Click here to read more about our Social Media Marketing services.