Marketing dental services via the radio typically requires a significant investment. Initial selection of the station(s), programming, and setting up the most advantageous ad rotation is absolute key. Having prerequisite mediums in place (like a strong website, active mail campaign, and effective print exposure) is also to your advantage. Once everything is set up properly, very careful scripting is required. It almost never makes sense to have one radio advertisement. Most dentists will want a series of ads to rotate through the airtime. If you are considering radio to market your dental services, go into this media with the right ads, the right rotation, the right station, at the right programming times. Doing these things right will definitely tip the scales of success in your favor.
Click here to read more about radio advertising for dentists.
New Patients, Inc. is a full service dental marketing company, exclusively for dentists. In short, dentists hire us to manage their marketing budgets. This makes perfect sense. Our clients focus on the patients in the chair. We focus on getting the right patients in the chair. We have been promoting dentistry to the dental consumer since 1989. We provide dental marketing services to individual dentists all throughout the US & Canada. www.NewPatientsInc.com
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