New Patients, Inc. is a full service dental marketing company, exclusively for dentists. In short, dentists hire us to manage their marketing budgets. This makes perfect sense. Our clients focus on the patients in the chair. We focus on getting the right patients in the chair. We have been promoting dentistry to the dental consumer since 1989. We provide dental marketing services to individual dentists all throughout the US & Canada. www.NewPatientsInc.com
Tuesday, March 31, 2015
Thursday, March 12, 2015
March 11, 2015 - NPI Newsletter
Oh Google - You've Done It Again!
We've always wanted to channel Mr. Magoo to start our newsletter. We can now check this one off of our bucket list.
At the end of this newsletter you can see a reference link with an excerpt from the link. We will use this newsletter space to help you determine what these new Google changes mean specifically to your dental practice.
First, let's go through some terminology.
A: Responsive Website = A website that "morphs" in size depending upon the device the viewer is using to look at your website.
B: Non-Responsive Websites = A website that does not "morph" in size depending upon the device the viewer is using to look at your website.
C: A Mobile Website = A website specifically built for smaller viewing devices (tablets & cell phones)
Let's see how easy we can make this. In general......
- If you have A above - Google will not penalize you after April 21, 2015
- If you have B above WITHOUT having C above - Google will penalize you after April 21,2015
- If you have B&C above - Google will not penalize you after April 21, 2015
- If you are an NPI internet client, there's a 90% chance you are perfectly fine with what you have.
- If you are an NPI internet client with an older website, it might be a good time to speak to your advisor about an upgrade.
In short, it means Google is now going to rank websites based on their mobile friendliness. You might imagine them bringing forward all mobile friendly websites first, ranking them, THEN ranking all mobile unfriendly websites AFTER the mobile friendly websites.
Many dental websites are going to lose competitive search positioning after April 21, IF they do not already have a mobile friendly internet solution.
How do I see if my website is ok?
The fastest thing to do is just bring up your website at the following link. https://www.google.com/webmasters/tools/mobile-friendly/
Let Google tell you if you are mobile friendly.
Is this all bad news?
No! If your website is mobile friendly, you are perfectly fine. Your local competition might not be! If you are all set to go and your competition is not, your website positioning will stabilize and improve. Their positioning will drop.
As always, if you have any questions at all - feel free to reach out to us.
Reference:
Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.
http://googlewebmastercentral.blogspot.be/2015/02/finding-more-mobile-friendly-search.html
If any of you need us, just call 866.336.8237. We will be here for you.
Got questions? Want to learn more?
You can reach Mark & Howie at:
Howie: whh@newpatientsinc.com
Mark: markd@newpatientsinc.com
Tuesday, March 10, 2015
New Patients Inc - March 2015 Newsletter
Effective
promotion is a team sport
Most of you know, we (NPI) don't
do ANYTHING with client marketing dollars until we test it, tweak it, retest
it, and it proves to be worthwhile (good return) and perform consistently well,
market to market.
We (New Patients, Inc.) are
launching a new service soon. Conception of the new service came from three
sources.
1.
A large
statistical variance between client office call conversion rates. We have
clients getting 200+ phone calls in a campaign year, converting over 50% of
those phone calls. These clients are ridiculously happy. We have clients
getting over 200+ phone calls in a campaign year, complaining they aren't
getting enough new patients. Same number of inquiries - two different offices -
two different outcomes.
2.
An enormous
statistical variance in client calculated ROI values after the first year. Same
number of phone calls. One office tracks sources and understands ROI well.
Another office believes they are tracking well, but are not. Same volume. Two
different outcomes.
3.
Our clients.
We received request after request from both the dentist/owner and team members.
We let them know we would test everything and get back in touch with them.
The objective is to bridge the
gap from incoming phone call to good patient in the chair. In other words,
increase conversion, increase compliance, & improve ROI outcomes.
While the data and some more
subjective materials/findings/trends poured in during testing, it became fairly
obvious (to us anyway), the starting point of the operational side of the
business of dentistry - has quite a few challenges. Here are the highlights. We
hope the following result data opens your eyes to take action and ultimately
helps you.
·
Practice
owners ignore the process of conversion
·
100% of
practice owners refused to quantify or listen to incoming calls from
advertising themselves, until a detrimental issue was identified and
communicated.
·
30% of
practice owners still refused to listen to incoming calls from advertising even
AFTER a detrimental issue was identified and communicated.
·
10% of
practice owners disengaged with the service after a detrimental issue was
identified and communicated. They blamed
the service personnel who uncovered the problem.
·
Nearly one
fifth of your potential return is being wasted
·
19% of calls
from incoming advertising did not get answered by a representative from the
office
·
About 80% of
these missed calls were due to the office being closed on the day the call came
in
·
About 20% of
these missed calls were due to being closed at lunch time and not having the
phones covered
·
Less than
50% of owners were willing to make changes to have the phones covered on their
day off and during lunch
·
4% of the
uncovered potential new patient calls left a message. The rest (96%) just vanished. 0% of the teams took the initiative
(initially) to look up the caller ID in their call tracking software to
re-engage the potential new patient.
·
Almost 30%
of the test practices had capacity issues.
They were booked too far
ahead and had too few openings for new patients, leading to poor
conversion.
·
Virtually
all of these practice owners understood the problem after it was presented to
them
·
Slightly
less than half were willing to do something concrete about it
·
0% of the
offices (at the start) correlated the advertising source information collected
from listening to the calls, to update their pm software properly
o
0% of the
offices had a clue what their first level ROI was
Summary: If you
want more bang for your buck from your advertising dollars (no matter what
company does your marketing for you), start paying attention to
conversion.
The job of your advertising is to
get a human being interested enough in your dental practice to pick up their phone
and hit 7 numbers on the keypad. Good marketing doesn't stop when the phone is
connected.
I hope this helps some of you
take a MUCH closer look at how things actually are working (or not) in your
dental practices.
Do you have a topic you would like covered in an upcoming
newsletter? Ask here.
Just email either Howie Horrocks
(whh@newpatientsinc.com) or Mark Dilatush (markd@newpatientsinc.com) with your
topic. We will get them into the newsletter.
If any of you need us, just call
866.336.8237. We will be here for you.
Got questions? Want to learn more?
You can reach Mark & Howie
at:
Mark: markd@newpatientsinc.com
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