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Big, big, big stuff out
of NPI
In the last issue of this newsletter, we
discussed barriers. We are going to continue that discussion in future. This
NPI e-newsletter is more about letting all of you know some very exciting
news.
(NPI) New Patients, Inc.
acquires Phoenix Practice Marketing (PPM)
On August 16th, NPI acquired Phoenix Practice
Marketing. Rebecca Palmer (president of PPM) is now the Director of
Professional Relations at NPI. For those of you who are not familiar with
Rebecca, her clients sure are. She has a tremendously loyal following in
dentistry. Rebecca will continue to serve all of the PPM clients as well as
serve new NPI clients.
NPI/PPM - What does this
acquisition mean for you and for dentistry as a whole?
The combined companies can now effectively
service almost any dental practice with an annual marketing budget from $10k
to infinity! In the past, NPI served the top 20% to 30% of the dental market.
PPM served the middle 50% of the dental market. Combined, we will serve the top
80% of the dental market. So, go tell your dentist buddies! The entry point
to having NPI manage your marketing budget just got a lot wider!
Expanded menu of
marketing campaigns
From small volume post card campaigns, all the
way to massive 8 page magazine campaigns. We can now deliver mail to targeted
households for about 37 cents, or 58 cents, or 89 cents. So, no matter where
a dentist is on their growth path, NPI will have a solution to fit almost any
reasonable/sensible budget.
But read on, it gets better......
For those of you already familiar with our
targeting methods, get this! Magazines can go to the targets that make up the
top 10% of the population, external mailers can go to the next strata (say,
50% to 90%), and postcard campaigns from 20% to 50%! This type of campaign
would generate the high quality at the top AND the volume that many practices
require when they have capacity to fill. Just deploy, track, and turn the
volume knob in any direction the capacity requires!
We have expanded our
mobile website offerings.
Our new designs are simpler to navigate on any
mobile device, WAY more high tech looking, and allow us to say MORE about the
practice without jamming too much info onto a small viewing screen! It is
hard to explain with the written word. You just have to see it for yourself.
Just use your cell phone or tablet and go here:
You get extra credit for knowing what this
image is. You get extra, extra credit, if you use your smart phone to scan
the image and go to the website.
We've expanded our
practice website (.com) offerings as well!
We
can service clients on the web with the most restricted marketing budgets. We
will build small starter websites, all the way to the most effective websites
in the most competitive dental markets. But the most important aspect of
these expanded offerings is the equity as you upgrade through your dental
career. Read on.
Even more great news -
equity!
Now that we have everything from the very
basic, all the way up to dominant, clients earn equity as they grow. To use a
fairly common example, let's say you start with NPI when you are a young
whipper snapper with a severely restricted budget. Let's say all you can
afford at that time is a targeted post card campaign and a very basic starter
website to get you going. Some of the agency fees you pay NPI will earn
equity toward the next level mail campaign and the next level website!
This way, as you grow, you are not throwing
projects out the window and starting all over from scratch! NPI will ALWAYS
have a next level for you to upgrade to, and, some equity will be earned for
projects you've already paid for!
We will be back shortly with our usual
informational newsletter. We will never stop educating dentistry on the
proper/effective ways to promote their practices to the dental consumer. We
just had so many announcements to make, we figured we might as well use this
newsletter to spread the word.
If any of you need us,
just call 866.336.8237. We will be here for you.
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Got
questions? Want to learn more?
You
can reach Mark & Howie at:
Howie:
whh@newpatientsinc.com
Mark:
markd@newpatientsinc.com
Check out our latest dental marketing book
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