Just spent two days with Mark & Howie at their marketing summit. It was like getting an MBA in dental marketing. These guys are definitely the masters of external marketing and promotion. They discussed budgeting, what works, what doesn't and why, which media to go into and which to avoid, and how to get the most bang for your marketing buck. No hidden agenda or sales pitch--- in fact they barely even mentioned that they have an advertising company. I left with a detailed marketing plan and learned a ton. Also got to spend some time with fellow ACErs Mike Barr & Tom Hale.
Highly recommend you go to one of their summits before you spend another dime on marketing your practice.
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Jay A. Nelson, DMD, FAGD
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Mark's Musings:
What an incredible event with a fantastic group of dentists and staff. We had dentists from Arizona, dentists from Wisconsin, we even had two dentists from Ireland!
Some situations were:
A practice getting 175 new patients a month that wanted more
A practice that wanted to focus on niche treatment that he liked to do
A practice recovering from being branded as a cosmetic practice
A practice in a terribly competitive market just trying to figure out if ANYTHING would work
A practice promoting to the bottom of the market, that should be promoting to the top
A practice owner that is just one year into a practice purchase
A practice owner that is doing just fine, but wants to take it to the next level
Two dentists from the same office that have the market, the energy, and the attributes to dominate in a big way
These situations as well as others make for a wonderfully productive learning experience for attendees to a Marketing Summit. Everyone shared. Everyone learned how to structure their marketing in ALL of those situations - not just their specific situation.
The takeaway for today's blog is that every dentist, every market, and every situation is different. But, in the end, the differences and learning how to attack each one - makes everyone a MUCH more successful promoter of the benefits of today's dentistry.
Howie and I are looking forward to our Boston Dental Marketing Summit (May 20 & 21).
New Patients, Inc. is a full service dental marketing company, exclusively for dentists. In short, dentists hire us to manage their marketing budgets. This makes perfect sense. Our clients focus on the patients in the chair. We focus on getting the right patients in the chair. We have been promoting dentistry to the dental consumer since 1989. We provide dental marketing services to individual dentists all throughout the US & Canada. www.NewPatientsInc.com
If the dentist works on this patient, it is conceivable that he too could somehow become infected. But it is much more likely that many patients will simply refuse to return to this dentist; he could lose his practice.
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