New Patients, Inc. is a full service dental marketing company, exclusively for dentists. In short, dentists hire us to manage their marketing budgets. This makes perfect sense. Our clients focus on the patients in the chair. We focus on getting the right patients in the chair.
We have been promoting dentistry to the dental consumer since 1989. We provide dental marketing services to individual dentists all throughout the US & Canada.
Our recommended dental practice marketing strategies are driven by real statistical result data from our own dental consumer testing (since 1989), along with independent consumer testing that we have paid for. We don’t put our client marketing budget at undue risk. As a company we risk our own money in the form of a consumer testing budget. We test compile, analyze, and then adjust our forward strategies based on statistical fact. Our dental marketing solutions are not grounded in theory or vague, general marketing beliefs. This provides our clients with real, quantifiable, dental practice growth.
You might be wondering what tools we use to generate new patients for our clients. The quick answer to that question is, all of them. We have deployed advertising for the purposes of attracting new dental patients in every conceivable promotion medium. We can attract dental patients internally through your own patient base. We can attract the right kind of new patients externally as well. We work in direct response mediums (mail), every form of print media imaginable, and all forms of mass media (radio, television, billboards, yellow pages, etc). Successful dental office marketing isn’t about doing one thing really well – it’s about doing everything really, really, really well.
Some dentists call us to find out if we do internet dental marketing. Of course we do. We have a world class internet division within our company. We handle everything from the initial website, to initial positioning, Search Engine 0ptimization, managing social media marketing, as well as producing our website video to improve website visitor conversion into new patient phone calls. Dental marketing online is an important piece of an overall marketing plan, but it is just a “piece” of the entire puzzle. Many of our clients like the fact that New Patients, Inc. can handle all of their needs, including their dental marketing online.
Some dentists believe we are dental marketing consultants. We do provide dental practice management services and advice, but not the services with which you are likely familiar. The perception of our company as a dental practice management company probably stems from our published dental marketing books (Unlimited New Patient Series), our dental continuing education events & courses (Marketing Summits), and the way we generally conduct business. New Patients, Inc. DOES work with many dental practice management consultants. Many refer their clients to us. But dental practice management consulting is not our business. Think of New Patients, Inc. as the company that dental practice management firms choose when their clients are in need of an effective new patient acquisition strategy and implementation. That’s where we come in. Dental practice management consultants typically do not do practice marketing and we do not provide traditional dental practice management services.
So, now you know more about New Patients, Inc! We are the company that you can start with, on something as simple as developing a dental logo. We can also be your dental office marketing partner for the rest of your career – no matter what the ultimate growth objective is for your practice.
We hope you find our website informative and useful. If there is anything we can do for you, please feel free to contact us.
New Patients, Inc. is a full service dental marketing company, exclusively for dentists. In short, dentists hire us to manage their marketing budgets. This makes perfect sense. Our clients focus on the patients in the chair. We focus on getting the right patients in the chair. We have been promoting dentistry to the dental consumer since 1989. We provide dental marketing services to individual dentists all throughout the US & Canada. www.NewPatientsInc.com
Tuesday, December 27, 2011
Tuesday, November 29, 2011
Online Continuing ED Course for Dentists
Marketing Summit For Dentists
Now Available Online!
Available December 1, 2011
New Patients, Inc.
The ad agency exclusively for dentists
Dental Marketing
Now Available Online!
Available December 1, 2011
Howie Horrocks and Mark Dilatush have produced a 7 hour (seven, one hour segments) continuing education series called the Dental Marketing Summit Series. The online series is available now on DentalTown, in their online CE section. You can go directly to the courses by clicking this link. The series is produced in full video as opposed to the PowerPoint/audio option. If you are not currently a member of DentalTown, you will need to register first. Registration to DentalTown is free.
The cost of the online CE series $160. When you complete the series and successfully complete the CE test questions, we will ship you Unlimited New Patients – Volume 3 (retail $167). The CE series and the book compliment each other wonderfully to create a lasting and impactful learning experience.
This Series is the online equivalent of our LIVE Marketing Summit Series. The descriptions (below) of what you will learn in the live presentations fully apply to the online series.
Our mission is your continued success.
Visit our main website to learn more about us and our online marketing course for dentists.
The cost of the online CE series $160. When you complete the series and successfully complete the CE test questions, we will ship you Unlimited New Patients – Volume 3 (retail $167). The CE series and the book compliment each other wonderfully to create a lasting and impactful learning experience.
This Series is the online equivalent of our LIVE Marketing Summit Series. The descriptions (below) of what you will learn in the live presentations fully apply to the online series.
Our mission is your continued success.
Visit our main website to learn more about us and our online marketing course for dentists.
New Patients, Inc.
The ad agency exclusively for dentists
Dental Marketing
Sunday, November 27, 2011
Marketing a Business with Video
As more people use the Internet in search of information, online video becomes increasingly important for reaching and connecting with followers, fans and customers. Video's rise in power as a marketing tool is due to its attractiveness to web surfers. By adding a smile and a friendly voice, you can build rapport with your customers faster and help them relate to your business on a more personal level.
Video connects customers on a deeper level because it covers and reaches out to different types of learning styles: the visual where people learn by reading or seeing demonstrations of a product or service and the auditory where people connect by listening to audio.
Videos also help sites show up higher on the search engines. Browsers and search engines are becoming savvier and are spending less time reading endless web pages of text. Instead, they are picking up on keywords tagged on videos appearing on sites.
As a growing business, it is important that you integrate video into your online marketing efforts. Even if you start with a basic video tip on how to best use your product or service, just get it recorded and post it to YouTube, your own website and/or blog. Although most people like humor and creativity, they also like messages that help them save time or money or makes their life easier, and that's what you can provide.
Above article created by: Entrepreneur.com
New Patients, Inc.
The ad agency exclusively for dentists
Dental Marketing
Video connects customers on a deeper level because it covers and reaches out to different types of learning styles: the visual where people learn by reading or seeing demonstrations of a product or service and the auditory where people connect by listening to audio.
Videos also help sites show up higher on the search engines. Browsers and search engines are becoming savvier and are spending less time reading endless web pages of text. Instead, they are picking up on keywords tagged on videos appearing on sites.
As a growing business, it is important that you integrate video into your online marketing efforts. Even if you start with a basic video tip on how to best use your product or service, just get it recorded and post it to YouTube, your own website and/or blog. Although most people like humor and creativity, they also like messages that help them save time or money or makes their life easier, and that's what you can provide.
Above article created by: Entrepreneur.com
New Patients, Inc.
The ad agency exclusively for dentists
Dental Marketing
Saturday, November 26, 2011
Dental website video marketing
New Patients, Inc. has a world-class internet division. Here, we share our thoughts as you consider which company you will choose to build and manage your future internet marketing strategy. Feel free to check out the Website, SEO, Mobile Website & Social Media links as well. They are all related to internet marketing.
The benefits of having a properly done video series on your website are statistically clear, justified, and easily duplicated. The benefits are: increased website visitor conversion to new patient phone calls, and increased strength elements on your site that help gain search engine ranking position.
Website Video from the website visitor’s perspective
You are looking for a dentist near your home. You Google [dentist town name]. There are five or six obvious dental office links for you to look at. You look at each one. Hmmm. Which one should you choose?
STOP!
You just witnessed what every dental consumer goes through when choosing a dentist on the internet. Every dental website has the same basic text, a gallery of before and after photos, and a bio of the doctor. Big deal, they all look the same! How are you supposed to choose one? What’s missing? What does the dental consumer need to make a decision?
Video: The ultimate at cracking the trust & respect barrier
Size, fonts, colors, logos, text, pictures, and even audio don’t hold a candle to video when it comes to establishing trust and respect with the dental consumer. Think about it. In the scenario above, if just one of those dentists on one of those five websites had a properly done introduction of themselves and their most marketable attributes – the dental consumer would have chosen them over the other sites.
The very first thing you have to establish with any dental consumer is trust and respect. If you don’t have that, nothing you say or tell them is going to sink in. But if you can crack the trust and respect barrier, you just tipped the scales heavily in your favor! If you are in a competitive dental internet market – First Impression Video is your trump card.
Just any old video?
No! Improperly produced video can actually hurt your chances of gathering more phone calls and certainly hurt your chances of improving your search engine ranking. There are four mission-critical components of a properly done website video that are very difficult if not impossible for dentists to duplicate on their own. They are: proper scripting, proper direction, proper editing/compression, and proper embedding. This is why, if you really want to add video to your practice website – have New Patients, Inc handle the entire process.
What do I do now?
If you want NPI to review your website for a potential First Impression Video Series, click here. Send us some basic information about your practice along with your existing website URL. We will get back to you promptly with our thoughts/recommendations.
New Patients, Inc.
The ad agency exclusively for dentists
Dental Marketing
The benefits of having a properly done video series on your website are statistically clear, justified, and easily duplicated. The benefits are: increased website visitor conversion to new patient phone calls, and increased strength elements on your site that help gain search engine ranking position.
Website Video from the website visitor’s perspective
You are looking for a dentist near your home. You Google [dentist town name]. There are five or six obvious dental office links for you to look at. You look at each one. Hmmm. Which one should you choose?
STOP!
You just witnessed what every dental consumer goes through when choosing a dentist on the internet. Every dental website has the same basic text, a gallery of before and after photos, and a bio of the doctor. Big deal, they all look the same! How are you supposed to choose one? What’s missing? What does the dental consumer need to make a decision?
Video: The ultimate at cracking the trust & respect barrier
Size, fonts, colors, logos, text, pictures, and even audio don’t hold a candle to video when it comes to establishing trust and respect with the dental consumer. Think about it. In the scenario above, if just one of those dentists on one of those five websites had a properly done introduction of themselves and their most marketable attributes – the dental consumer would have chosen them over the other sites.
The very first thing you have to establish with any dental consumer is trust and respect. If you don’t have that, nothing you say or tell them is going to sink in. But if you can crack the trust and respect barrier, you just tipped the scales heavily in your favor! If you are in a competitive dental internet market – First Impression Video is your trump card.
Just any old video?
No! Improperly produced video can actually hurt your chances of gathering more phone calls and certainly hurt your chances of improving your search engine ranking. There are four mission-critical components of a properly done website video that are very difficult if not impossible for dentists to duplicate on their own. They are: proper scripting, proper direction, proper editing/compression, and proper embedding. This is why, if you really want to add video to your practice website – have New Patients, Inc handle the entire process.
What do I do now?
If you want NPI to review your website for a potential First Impression Video Series, click here. Send us some basic information about your practice along with your existing website URL. We will get back to you promptly with our thoughts/recommendations.
New Patients, Inc.
The ad agency exclusively for dentists
Dental Marketing
Sunday, October 30, 2011
Alternate Media Marketing for Dentists
New Patients, Inc. promotes dental practices in all viable media that have proven successful over time. We have years of experience, testing, and statistical data for every medium. We use this evolution of truth to guide our client strategies, designs, and deployment.
What are alternative media?
Alternate media could be almost any potential promotion medium that we haven’t already listed on our website. Just because it doesn’t have its own link on our website, don’t think for a moment that alternate media do not work!
Examples of alternate media:
Building banners, car wraps, mall pylons, transit station signage, community/cultural newsletters – the list is nearly endless.
What should I do if I have a potential alternate media in which to promote my practice?
The short answer is, call us first! Tell us about your situation and this potential new advertising media. Give us all the specifics you can. We never say we’ve done everything (everything is undefinable), but you would be surprised at the breadth and scope of our experience promoting dental practices through alternate media. Call us.
How can I learn more?
Feel free to give us a call at 866.336.8237
Have NPI build a free marketing plan for your practice – click here to take client survey
Order our latest book – Unlimited New Patients – Volume 3
New Patients, Inc.
The ad agency exclusively for dentists.
What are alternative media?
Alternate media could be almost any potential promotion medium that we haven’t already listed on our website. Just because it doesn’t have its own link on our website, don’t think for a moment that alternate media do not work!
Examples of alternate media:
Building banners, car wraps, mall pylons, transit station signage, community/cultural newsletters – the list is nearly endless.
What should I do if I have a potential alternate media in which to promote my practice?
The short answer is, call us first! Tell us about your situation and this potential new advertising media. Give us all the specifics you can. We never say we’ve done everything (everything is undefinable), but you would be surprised at the breadth and scope of our experience promoting dental practices through alternate media. Call us.
How can I learn more?
Feel free to give us a call at 866.336.8237
Have NPI build a free marketing plan for your practice – click here to take client survey
Order our latest book – Unlimited New Patients – Volume 3
New Patients, Inc.
The ad agency exclusively for dentists.
Friday, October 28, 2011
Marketing Plan For Dentists
What is a marketing plan?
A marketing plan consists of market data, a marketing budget, budget allocation, priority promotion mediums, deployment strategies for each medium, line item costs, and a time line of when to implement each component within the plan.
How do I get a marketing plan built for my practice?
That’s easy. Just click this link. You will be taken to a client survey. The answers to the questions in the survey tell us how marketable your practice is, where your annual marketing budget should be, if you have any current brand equity from prior promotions, and what promotion assets you may already have in place. There is no cost or obligation to you to have this work done. We are not the company that will spam you or send you bundles of unsolicited faxes for the rest of your life. That’s not the way NPI does business.
Do I have to do research on my market area?
No, we will do that for you once you have completed your client survey. We will run a demographic analysis, targeting analysis, and competitive analysis of your area. If you already have a website for your practice, we may also run an optimization analysis on your website to see if there are any opportunities for improvement.
How long does it take to receive my marketing plan?
Usually 4 to 5 business days. We deliver the plan initially to the email address you provide on the client survey. Then, we print and mail the plan to you through the US postal service.
What do I do after I receive my marketing plan?
If we haven’t already scheduled a good day and time to discuss the plan over the telephone, we will. Just let us know a suitable time in your schedule. During that phone call, we will explain every detail within the plan and answer any of your questions.
How can I learn more?
Feel free to give us a call at 866.336.8237
Have NPI build a free marketing plan for your practice – click here to take client survey
Order our latest book – Unlimited New Patients – Volume 3
New Patients, Inc.
Dental Marketing Services for Dentists
A marketing plan consists of market data, a marketing budget, budget allocation, priority promotion mediums, deployment strategies for each medium, line item costs, and a time line of when to implement each component within the plan.
How do I get a marketing plan built for my practice?
That’s easy. Just click this link. You will be taken to a client survey. The answers to the questions in the survey tell us how marketable your practice is, where your annual marketing budget should be, if you have any current brand equity from prior promotions, and what promotion assets you may already have in place. There is no cost or obligation to you to have this work done. We are not the company that will spam you or send you bundles of unsolicited faxes for the rest of your life. That’s not the way NPI does business.
Do I have to do research on my market area?
No, we will do that for you once you have completed your client survey. We will run a demographic analysis, targeting analysis, and competitive analysis of your area. If you already have a website for your practice, we may also run an optimization analysis on your website to see if there are any opportunities for improvement.
How long does it take to receive my marketing plan?
Usually 4 to 5 business days. We deliver the plan initially to the email address you provide on the client survey. Then, we print and mail the plan to you through the US postal service.
What do I do after I receive my marketing plan?
If we haven’t already scheduled a good day and time to discuss the plan over the telephone, we will. Just let us know a suitable time in your schedule. During that phone call, we will explain every detail within the plan and answer any of your questions.
How can I learn more?
Feel free to give us a call at 866.336.8237
Have NPI build a free marketing plan for your practice – click here to take client survey
Order our latest book – Unlimited New Patients – Volume 3
New Patients, Inc.
Dental Marketing Services for Dentists
Thursday, October 27, 2011
Dental Website Design
New Patients, Inc. has a world-class internet division. Here, we share our thoughts as you consider which company you will choose to build and manage your future internet marketing strategy. Feel free to check out the SEO, Social Media, Mobile Website & Web Video links as well. They are all related to internet marketing.
Having a great website is only the beginning of your journey toward effectively promoting your practice on the internet. Like many journeys in life, the first steps are usually very important. The quality of your website is no exception.
What makes a website good?
Simply put, a good website drives high-quality new patients to the telephone. Those patients call you to book their first appointment. That is the only true measurement of a good website. Dentists do not ask us to develop the prettiest, the most unique, or the largest/most robust websites. Dentists ask us to develop websites that get their phone to ring! That is where we are focused. Our websites are graphically very pleasing, but they are pleasing with a purpose.
Why are NPI-created websites more effective?
Because NPI knows what the consumer wants to see and hear. Of potentially greater value – what the consumer does NOT want to see or hear. Everything we do here is statistically tested. As an example, on every NPI-designed website, you will see the marketable attributes of our client’s practices front and center on every page on every client site. Why do we do it that way? Because the tracking statistics clearly tell us that this navigation method is what the dental consumers want when they visit the website of a dentist. There are literally dozens of examples like this. NPI websites might look different from the basic, canned, normal dental website. There are many reasons why, mostly driven by statistical testing.
Is just having a website ever enough to generate consistent new patient flow?
In some of the more rural markets in the US & Canada, you may be able to gain position with a website itself, without optimizing the site or adding specific strength elements like social media or video. To be honest though, those market areas are rare. Most dentists are in more competitive internet markets. Therefore, most dentists will want to build a more effective/competitive internet presence. In these cases, who you choose to build, position, and manage your internet presence will be vitally important. The closer you are to a competitive dental market, the more your competition is devoting to the search engine optimization of their own practice website. The NPI internet department gets a big kick out of beating other search engine optimization firms as we drive our client sites higher and higher in ranking. The NPI internet department gets a really BIG kick out of dominating 5 of the first 10 search positions for a client. When we help a client take up half of the real estate on a search engine result page, it warms our hearts!
What else needs to be considered regarding a strong internet presence?
You may want to plan on optimization (SEO). You may want to deploy a search engine marketing campaign (SEM or pay per click). You may want to improve conversion of visitor traffic into more new patient phone calls, and produce a series of First Impression Videos. Your market may be the perfect market for a mobile website. You may design external promotion that can drive mobile website traffic through the use of QR (quick response) codes.
No matter what your internet marketing future, NPI can build and manage everything for you - all within reasonable marketing budget guidelines.
What if I already have an ineffective .com website?
Most dental websites are ineffective, so don’t feel bad. But we do understand that you paid good money for your existing website, and you would rather give yourself a root canal than consider that money wasted. Give us a call. We do have a trade-in program for old websites that might take the sting out of your initial website investment.
Why should I consider a mobile website (a .mobi site)?
Well, you really shouldn’t consider one unless you already have a great .com website, consistent traffic, and consistent new patient phone calls coming from your .com site. Those would be your first priority.
But if you already have those in place (or are on your way there), a very likely next expansion of your overall internet strategy might be a mobile website (.mobi). Why? Sixty-eight percent of the world population now has a mobile account! Surfing the internet via smart phone is growing at a 700% per year clip! Dental consumers are looking for dentists on their smart phones, and if they find your .com site – they’ll hate the experience! If they find your .mobi site – they will LOVE the experience. In addition, the search engines recognize mobile surfers and automatically position .mobi sites higher in a search done by a smart phone. There are plenty of reasons to own a .mobi site for your dental practice.
How can I learn more?
Feel free to give us a call at 866.336.8237
Have NPI build a free marketing plan for your practice – click here to take client survey
Order our latest book – Unlimited New Patients – Volume 3
Having a great website is only the beginning of your journey toward effectively promoting your practice on the internet. Like many journeys in life, the first steps are usually very important. The quality of your website is no exception.
What makes a website good?
Simply put, a good website drives high-quality new patients to the telephone. Those patients call you to book their first appointment. That is the only true measurement of a good website. Dentists do not ask us to develop the prettiest, the most unique, or the largest/most robust websites. Dentists ask us to develop websites that get their phone to ring! That is where we are focused. Our websites are graphically very pleasing, but they are pleasing with a purpose.
Why are NPI-created websites more effective?
Because NPI knows what the consumer wants to see and hear. Of potentially greater value – what the consumer does NOT want to see or hear. Everything we do here is statistically tested. As an example, on every NPI-designed website, you will see the marketable attributes of our client’s practices front and center on every page on every client site. Why do we do it that way? Because the tracking statistics clearly tell us that this navigation method is what the dental consumers want when they visit the website of a dentist. There are literally dozens of examples like this. NPI websites might look different from the basic, canned, normal dental website. There are many reasons why, mostly driven by statistical testing.
Is just having a website ever enough to generate consistent new patient flow?
In some of the more rural markets in the US & Canada, you may be able to gain position with a website itself, without optimizing the site or adding specific strength elements like social media or video. To be honest though, those market areas are rare. Most dentists are in more competitive internet markets. Therefore, most dentists will want to build a more effective/competitive internet presence. In these cases, who you choose to build, position, and manage your internet presence will be vitally important. The closer you are to a competitive dental market, the more your competition is devoting to the search engine optimization of their own practice website. The NPI internet department gets a big kick out of beating other search engine optimization firms as we drive our client sites higher and higher in ranking. The NPI internet department gets a really BIG kick out of dominating 5 of the first 10 search positions for a client. When we help a client take up half of the real estate on a search engine result page, it warms our hearts!
What else needs to be considered regarding a strong internet presence?
You may want to plan on optimization (SEO). You may want to deploy a search engine marketing campaign (SEM or pay per click). You may want to improve conversion of visitor traffic into more new patient phone calls, and produce a series of First Impression Videos. Your market may be the perfect market for a mobile website. You may design external promotion that can drive mobile website traffic through the use of QR (quick response) codes.
No matter what your internet marketing future, NPI can build and manage everything for you - all within reasonable marketing budget guidelines.
What if I already have an ineffective .com website?
Most dental websites are ineffective, so don’t feel bad. But we do understand that you paid good money for your existing website, and you would rather give yourself a root canal than consider that money wasted. Give us a call. We do have a trade-in program for old websites that might take the sting out of your initial website investment.
Why should I consider a mobile website (a .mobi site)?
Well, you really shouldn’t consider one unless you already have a great .com website, consistent traffic, and consistent new patient phone calls coming from your .com site. Those would be your first priority.
But if you already have those in place (or are on your way there), a very likely next expansion of your overall internet strategy might be a mobile website (.mobi). Why? Sixty-eight percent of the world population now has a mobile account! Surfing the internet via smart phone is growing at a 700% per year clip! Dental consumers are looking for dentists on their smart phones, and if they find your .com site – they’ll hate the experience! If they find your .mobi site – they will LOVE the experience. In addition, the search engines recognize mobile surfers and automatically position .mobi sites higher in a search done by a smart phone. There are plenty of reasons to own a .mobi site for your dental practice.
How can I learn more?
Feel free to give us a call at 866.336.8237
Have NPI build a free marketing plan for your practice – click here to take client survey
Order our latest book – Unlimited New Patients – Volume 3
New Patients, Inc.
The ad agency exclusively for dentists
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